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Retailing

Your Front Door – Website & Social Presence

In today’s world, you have more than one front door – your opportunity to show who you are to potential customers. One is the actual front door to your store or business, the other is your website and presence on social media. Every day, when you walk into your store, you look to make sure

Social Media

Instagram Tips, Tricks and What You Should Know

Instagram can increase brand awareness and reach new audiences through beautiful images, strategic use of hashtags and engaging with others. If you are all about taking great pictures of projects offered in your classes, or kits or patterns you make and sell, you need to be on Instagram. Instagram is all about the visuals. Before

Marketing

A Case Study: Do Businesses Really Use Google My Business Posts?

Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets

Technology

Introduction to Accelerated Mobile Pages and Responsive Pages

More and more people use their mobile device to find products and businesses. Do you know how much of your website traffic comes from mobile? And what pages do they visit from mobile? How does your website look when visitors land on your website from their mobile device? Stop reading now. Pick up your phone

Analyze

Facebook Metrics, Learning from the Data

So, you’re on Facebook and post regularly. Now what? Did you know that Facebook provides a lot of data that can help you not only get more from your regular posts, but give you insights to help you grow your business? Start by clicking on your Facebook business page. You’ll see Insights across the top

Tutorials

Learn How to Get Your Business Facebook Page Up and Running

You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users make it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online.

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